By: Alycia Moreno

Ready to social but no media? Feeling disconnected from your vision and adrift in a social

sea? Does it seem like your effort isn’t creating the progress you were hoping for?

POV: It’s 2024 and we’re revving the engines of that vision you have…

Listen… even for us, as seasoned social media professionals continuously tracking the

latest insights, trends, and best practices, its easy to get swept away in a sea of social

media strategies and content. As a business owner this shouldn’t dilute your vision and

passion for the brand you’ve created. You’ve curated that ‘it factor’ and its due time to

amplify the unique brand you’ve crafted.

Enter: The creative strategists that can turn down the noise and ensure your brand not

only thrives in digital spaces, but also creates deep, genuine connections with your

audience!

We’ve identified key insights shaping the social media landscape in 2024:

• Social Media is the NEW SEARCH ENGINE.

Gone are the days of solely relying on Google. Users are now flocking to platforms like

TikTok, Instagram, and YouTube for quick, specific answers through user-generated

videos. Making your content easily discoverable is crucial, hence the importance of

keywords in captions and audio. Amplify your reach by optimizing titles, captions, and

hashtags. Welcome to Social SEO… more on that soon!

Take away: Use relevant keywords naturally into your video captions, descriptions, and

even the audio (for voice searches and content discoverability). This makes your content

more likely to be found by users searching for those terms.

• Create Niche Content

Understanding your customer has always been important in any marketing strategy, but

creating targeted content for your specific client niche is now essential. Building a loyal

community for exclusive engagement and sales with experiences tailored to individual

users will ensure their loyalty. Success comes from authenticity, not just follower numbers,

so focusing on niche audiences and genuine connections create longevity.

Take away: Understand your audience and then create niche, user-specific content to

enhance their experience. Don’t hesitate to share the reasons behind your brand’s actions.

Connecting on a personal level is key.

• Follow Your Audience

Knowing your niche client also means knowing where they’re social. Turn up the volume

of your content by championing the platform where you audience goes to check in.

Maintaining a presence across channels is hard to do, but armed with a channel audit,

audience profile, and content created for your niche audience, your social ROI will

skyrocket.

Take away: Have a social media audit conducted for your platform intel so you can

make informed decisions about how to approach your strategy moving forward. Align

your content with the best practices and formats of each platform and dedicate your

message to authenticity and dedicate to consistency.

• If you’re having fun, you’re already winning.

Entertainment is the fuel in the tank! Before you stop listening here, especially if you work

in a serious organization, here is the loud and clear message: People primarily use social

media to relax and be entertained, signaling a shift away from overt self-promotion. Your

audience craves content that elicits emotions, showing your brand’s human side.

Create emotive content that’ll show your brand has a real heart that can be connected

with.

Take away: We’re not trying to oversimplify, but if you’re enjoying social media, chances

are, your audience is too. See this as a chance to truly delight in the business and brand

you’ve built and to share your passions freely. Your enthusiasm is bound to radiate

through the screen. And remember, the ROI? That’s just the cherry on top!

• Social Media Search Optimization is here for good.

For years, businesses have fine-tuned their websites to achieve higher rankings on search

engines like Google. The focus now extends to social media, where optimizing content

with the same level of precision is crucial. Keywords and detailed descriptions in captions

can greatly boost the visibility of a brand’s posts. While brevity was once key to engaging

on social media, now incorporating more keywords and rich content will enhance your

post rankings effectively.

Take away: Adapt to this trend by creating captions that balance clear, informative

content, presented in your brands voice.To kickstart your journey towards optimized social media

presence, Aura Agency offers a comprehensive social media audit. This evaluation dives deep into your

current strategy to highlight what’s working and what can be improved. By providing actionable insights

and a roadmap tailored to your brand’s specific needs, we ensure your social media efforts

are aligned with your goals, optimized for your audience, and positioned for significant

impact and growth!