By: Gianna Lyng

Amidst the beauty of spring, March blooms the wonders of Women’s history month, a time to honor the profound influence of Women in Media. Aura Agency has emerged as a vibrant testament of dynamic, creative women. Yet, what sparked us to bring Aura to life- and inspired us to create a media marketing firm?

We are indebted to the women who paved the way for us. When we reflect and  narrow down some of our personal media influences, names such as Julia Louis-Dreyfus, Drew Barrymore, and Selena Gomez come to mind. These women are just a few of many who have driven positive change and innovation in media, bringing fresh perspectives, creativity, and empathy to the digital landscape. Their contributions have shaped the evolution in meaningful ways.

Each of these women have taught us that female voices not only matter but are significantly shaping the digital landscape as we know it. Julia, Selena and Drew are figures that have been in the media for quite some time now, however it is their present endeavors that have caught our attention.

We’ve all had a laugh with Julia Louis-Dreyfus back in her Seinfeld days, but now she’s turning her celebrity status into a quest for answers. She’s wondering: why on earth aren’t we giving older women more love and attention? In her award-winning “Wiser than Me” Podcast, she dives into delightful conversations with iconic older women who are owning that special kind of wisdom that only grows with age. Through her utilization of profound insight from voices like Jane Fonda she is empowering women to seize opportunities and embrace their age with confidence.

Catering to a younger demographic, Selena Gomez has been in the limelight for the majority of her life. From her early years in acting to her ventures in creating music, she has always been a presence.  Gomez exemplifies authenticity by openly sharing her vulnerabilities in the media, candidly discussing her autoimmune disease and personal battles with mental health. Simultaneously, Selena is an entrepreneurial powerhouse who has founded two triumphant companies: Rare Beauty and Wondermind. These ventures are not just about products; they embody her vision of promoting mental fitness and empowerment, resonating deeply with her audience.

Drew Barrymore’s name is synonymous to the entertainment industry, a household name that has graced our screens for generations. Today, Barrymore continues to make a significant impact on media as she showcases her versatility across varying platforms. “The Drew Barrymore Show” connects audiences through candid conversations centered around uplifting stories in a time where it is difficult to bring fresh content to the screens. Her authenticity and relatability resonate with fans, making her a beloved figure in today’s media landscape. She will continue to evolve and explore all facets of media while remaining a trailblazer who shows no signs of waning.

Trailblazing women such as these not only inspire us to engage with media but they also inspire us to create it.  

These trailblazers have inspired us to champion the powerful voices of all women in entrepreneurship and business. Recognizing that women are a significant buying and decision-making demographic, their perspectives and insights are invaluable for any business. At Aura Agency, we understand that incorporating women’s viewpoints into marketing strategies isn’t just good practice—it’s essential for truly resonating with the majority of the market.

As we reflect on the achievements of women in media, we aim to contribute to a more inclusive and diverse media landscape. This commitment not only reflects our admiration for the women who have led the way but also underscores our belief in the importance of diverse perspectives in driving innovation and success in today’s competitive business environment.  

Aura Agency was born from a shared passion: to uplift and empower others to reach their full potential. We thrive on igniting the spark of excitement within each person we encounter. With each client interaction we infuse a simple question that holds infinite power: “How can we best serve you?” 

Beyond serving clients; we aim to lead by example and inspire the next generation. We believe in reshaping the narrative of media, making it a source of boundless inspiration, creativity and positivity. Together, we can create a world where everyone is encouraged to shine brightly, fulfilling their dreams and living in their AURA.